Demo Crazy

Rome, January 2013. Italy is in the midst of a general election campaign.

Across the city, large metal billboards have been installed to display the posters of the various political parties. Rusted and still bearing traces of previous campaigns, these structures stand ready to host the new products of the political market.

Before they were covered with campaign posters, I photographed these rusted billboards. I then digitally transformed some of the images in Photoshop, turning them into bright, vivid compositions, which I printed in the format of electoral posters.

The performance consists of pasting these colorful, seductive posters onto the same billboards, mimicking the visual language of political advertising. The project offers a playful yet ironic reflection on the role of visual seduction in political marketing, highlighting how appearance and appeal often take precedence over content.