Rome, January 2013. General election period in Italy.
In many streets of Rome, large metal structures with panels have been installed to paste the advertising posters of the different political formations. We are at the beginning of the electoral campaign. The panels are rusty and some show small remnants of posters from previous campaigns. Everything is ready to present the new products of the political market.
I have photographed the rusty metal panels before they were taken over by posters. Some of these photos I have edited with photoshop transforming them into images of bright colors and I have printed them in electoral poster format.
My performance consists of pasting my colorful and seductive posters as political advertising claims. My proposal revolves around a playful and ironic reflection on the role of visual seduction in the marketing of political campaigns.